The diagnostic engine behind everything.
We measure every dimension of the sales process - discovery, qualification, demos, proposals, deal stages, pricing, founder experience - and translate that into intelligence that powers both the Fund Dashboard and Revenue Architect.
For Funds
Fund Dashboard
- Revenue Predictability Analysis
- Portfolio Health Monitoring
- Pre-Funding Due Diligence
- Capital Allocation Guidance
- Recommended Support Actions
The Intelligence Layer
Risk Revenue Assessment
For Founders
Revenue Architect
- Assigned Sales Track (Paid Pilot or Direct)
- Custom Sales Motion Build
- ARR Goal Probability Analysis
- Pipeline Risk Assessment
- Prioritized Remediation Roadmap
We measure the entire sales process.
Not activity metrics. Not self-reported confidence. We assess execution signals across every dimension that determines close rate, cycle length, and whether a sales hire would succeed or fail.
Discovery & Qualification
How deals enter and move through the pipeline.
- Discovery call execution quality
- Qualification rigor and frameworks
- Deal stage definitions with entry/exit criteria
- Inbound vs. outbound treatment
Demos & Proposals
How value is communicated and deals are advanced.
- Demo structure and customization
- Proposal execution (sent vs. built for business case)
- Pricing defense under pressure
- Urgency creation and next steps
ICP & Messaging
Whether the sales motion is anchored to the right buyers.
- ICP clarity and documentation
- Buyer persona definition
- Messaging pulled through sales cycle
- Sales playbook existence and quality
Revenue Mix
Where revenue is coming from and what that means.
- Inbound vs. outbound closed revenue
- Outbound readiness assessment
- Best sales process fit (Paid Pilot vs. Direct)
- Quickest path to revenue
Pipeline & Goals
Whether targets are realistic given current execution.
- Current pipeline composition
- ARR goal input and analysis
- Goal probability scoring
- What's at risk and what needs to be fixed
Scale Readiness
Whether the motion can be handed off - or if it's founder-dependent.
- Founder's years of sales experience
- Process documentation level
- Sales Hire Readiness Index (SHRI)
- First AE success probability
Every dimension affects the numbers.
We don't just identify gaps. We quantify how each one impacts close rate, sales cycle length, and whether your first sales hire will succeed or fail in year one.
Close Rate Impact
A weak discovery process can discount win rates by 20+ points. We show you exactly which gaps are causing pipeline leakage - and how much revenue is being left on the table.
Cycle Length Elongation
Skipping stages, weak proposals, and unclear next steps can stretch a 60-day cycle to 150+ days. We measure the execution patterns that cause deals to drift.
Sales Hire Success Prediction
67% of first sales hires fail because the infrastructure doesn't exist. We calculate SHRI - the Sales Hire Readiness Index - so you know if you're ready before you spend $150K.
ARR Goal Probability
Given your current pipeline, execution quality, and sales motion gaps - is your revenue target realistic? We tell you what's at risk and what needs to change to hit the number.
The data doesn't sit in a PDF.
Assessment intelligence flows directly into the Fund Dashboard for portfolio visibility and the Revenue Architect for founder activation.
Portfolio-Level Intelligence
Assessment data aggregates across your portfolio to surface patterns, risk, and recommended actions at the fund level.
Revenue Predictability Analysis
Are revenue projections achievable given current sales infrastructure?
Portfolio Health Monitoring
See which companies are at risk before revenue misses - not after.
Pre-Funding Capital Allocation Guidance
Before capital is deployed, know what sales gaps need to be addressed first.
Recommended Support Actions
Specific interventions ranked by impact - not generic advice.
Personalized Sales Motion Build
Assessment data determines the exact sales track and build sequence for each founder.
Sales Track Assignment
Paid Pilot or Direct Sales - based on revenue mix, deal size, and readiness.
Custom Sales Motion Build
ICP, discovery framework, decks, proposals - built from assessment data.
ARR Goal & Pipeline Analysis
Is the target realistic? What's at risk? What needs to change?
Prioritized Remediation Roadmap
Exactly what to fix, in what order, to hit revenue targets.
See the assessment in action.
Request a briefing for one of your portfolio companies. We'll run the assessment, walk you through the findings, and show exactly how the data flows into the Fund Dashboard and Revenue Architect.
Request an Assessment Briefing