Trusted by the ecosystem's most founder-forward programs
Programs we've partnered with to equip founders with real sales systems.
Slauson & Co
NASDAQ
Goodie Nation
Invest Atlanta
RICE Center
Accenture
gener8tor
a16z
Slauson & Co
NASDAQ
Goodie Nation
Invest Atlanta
RICE Center
Accenture
gener8tor
a16z
Who We Serve
From solo founders building their first pipeline to portfolio teams scaling proven systems.
Solo Founders
Building their first pipeline and learning to sell authentically without compromising technical expertise.
Growing Teams
Founder + 1–5 reps lacking structure and needing systematic approaches to scale revenue effectively.
GTM & Sales Leads
Leading teams without documented playbooks and needing scalable, repeatable sales processes.
Accelerators & VCs
Portfolio teams scaling proven systems across multiple startups and cohorts for maximum impact.
Why TrueSeed?
Sales doesn't break at scale. It breaks when you don't build the system to support it.
Here's why:
You Can't Coach What You Haven't Codified
Even top performers plateau without a system. We help codify your process so you can scale with confidence.
Your Sales Motion Isn't Built to Scale
You've landed early wins — but scaling requires more than hustle. We help you build systems that sustain momentum.
You're Selling Without a System
Grit is not a strategy. We install your GTM engine so you can grow with clarity and control.
What Founders Are Saying
Real results from real founders who've transformed their sales approach with TrueSeed
"The Sales Academy simplified everything for me. I now treat sales like a diagnosis: ask the right questions, uncover the pain, and guide the conversation. Game changer."
"As a founder doing founder-led sales with no formal sales background, the process initially felt overwhelming. But working with TrueSeed has completely shifted my perspective so much so that I no longer even think of it as 'sales'."
"The energy from the TrueSeed team is so contagious and the success speaks for itself. TrueSeed is clearly great at what you all do and what makes it even better is that you're willing to coach us to be profitable the right way."
"I built my first startup for five years and handled all the sales myself. I only wish I had access to this incredible sales wisdom back then! This is genuinely some of the most earnest founder-led sales content and training I've come across."
"We were stalled in sales for 6 months. After just 2 days of this training, I closed a $50K deal without ever sending a proposal. We went straight to invoice and contract."
"TrueSeed helped us build a repeatable sales process that actually works for technical founders. We've 3x'd our monthly recurring revenue in 4 months."