Trusted by the ecosystem's most founder-forward programs
Programs we've partnered with to equip founders with real sales systems.
Slauson & Co
NASDAQ
Goodie Nation
Invest Atlanta
RICE Center
Accenture
gener8tor
a16z
Slauson & Co
NASDAQ
Goodie Nation
Invest Atlanta
RICE Center
Accenture
gener8tor
a16z
Why Great Startups
Stall Before Traction
Even with great products, most founders stall when it's time to sell. These are the 3 sales breakdowns we see and fix — every time.
Not sure where to start? We'll help you build it.
You Can't Convert What You've Never Been Trained to Sell
B2B selling is a learned skill and most founders are winging it without a framework, process, or playbook. Without training, even the best products fall to chance.
What Got You Here
Won't Get You There
Referrals and warm intros only go so far. Without a clear sales system, founders stall when easy wins run dry and need predictable growth.
Founders Aren't Equipped to Lay a Sales Foundation
Without a structured motion, it's impossible to hire, onboard, or scale a sales team that actually closes. You need a system, not just a salesperson.
What Founders Are Saying
Real results from real founders who've transformed their sales approach with TrueSeed
"The Sales Academy simplified everything for me. I now treat sales like a diagnosis: ask the right questions, uncover the pain, and guide the conversation. Game changer."
"As a founder doing founder-led sales with no formal sales background, the process initially felt overwhelming. But working with TrueSeed has completely shifted my perspective so much so that I no longer even think of it as 'sales'."
"The energy from the TrueSeed team is so contagious and the success speaks for itself. TrueSeed is clearly great at what you all do and what makes it even better is that you're willing to coach us to be profitable the right way."
"I built my first startup for five years and handled all the sales myself. I only wish I had access to this incredible sales wisdom back then! This is genuinely some of the most earnest founder-led sales content and training I've come across."
"We were stalled in sales for 6 months. After just 2 days of this training, I closed a $50K deal without ever sending a proposal. We went straight to invoice and contract."
"TrueSeed helped us build a repeatable sales process that actually works for technical founders. We've 3x'd our monthly recurring revenue in 4 months."