SALES INTELLIGENCE FOR VCs + FOUNDERS

See sales risk before it becomes revenue failure.

TrueSeed gives funds real-time visibility into founder sales execution - so you can identify which startups are ready to scale, which need intervention, and how to deploy capital with conviction.

Schedule Product Tour

Trusted by leading funds and accelerators

Goodie NationAccentureStartup NVNasdaq Entrepreneurial Centergener8torS&COImpact VenturesRussell Innovation Centera16zInvest AtlantaGoodie NationAccentureStartup NVNasdaq Entrepreneurial Centergener8torS&COImpact VenturesRussell Innovation Centera16zInvest Atlanta
The Problem

Every Seed Check Ends Up On One of Two Paths

Most Funds Don't See Which Until It's Too Late.

Path A: Slow Bleed
Founder sells alone
↓
Win rate stuck at 5-7%
↓
Sales cycles drag past 180 days
↓
Revenue stalls instead of compounding
↓
No repeatable growth story. Next round stalls.
Path B: Premature Hire
Post-seed pressure to scale
↓
First sales hire made before the motion is ready
↓
No playbook to hand them
↓
Rep closes far below quota
↓
$150K of capital gone. Founder back in the loop.
5-7%
win rates leave founders 3-5x
further from revenue targets
70%
of early-stage AE hires fail
within 18 months
How It Works

The Sales Readiness Layer

TrueSeed helps VCs and founders predict, diagnose, and build the sales motion that drives revenue.

Predict
Fund Dashboard
See which portfolio companies can hit their ARR goals and which ones can't before you write the check and after capital is deployed.
Diagnose
Revenue Risk Assessment
The only diagnostic that predicts whether a company can hit plan by measuring what drives close rate, cycle length, and hire success.
Build
Revenue Architect
The first AI system that turns diagnostic data into custom sales playbooks. Designed to close deals, train sales hires, and scale founder-led motions.
Platform

Built for the Venture Ecosystem

Purpose-built tools for VCs and the founders they back.

For VCs

Fund Dashboard

Portfolio-wide revenue intelligence, at diligence and across every check you've written.

See which companies can hit their ARR goals and which ones can't, with diligence-grade visibility into execution signals most funds never see.

Learn More
Portfolio 5
Due Diligence 2
Pending Links 2
CompanyStageScoreICPDisc.PipeProcessSHRIHire
Oro ★
SEED30112118Not Ready
LogiCore
SEED381211-Not Ready
Nexus AI
PRE-SEED67323262Approaching
DataFlow
SERIES A94333388Ready
LogiCore
At RiskDue Diligence
Seed · Assessment Score 38/150 · SHRI Pending
Low Predictability, Revenue Target
Revenue numbers communicated during assessment are unlikely achievable given current sales maturity.
High Risk, Operational Assessment
Significant infrastructure investment required before repeatable revenue.
Revenue Architect AIStage 2 · Discovery
Revenue Architect
Great work completing your ICP and messaging. Now let's build your discovery framework: the Observe opener you'll use in every first meeting.
Observe Opener:
"I've been talking to a lot of HR leaders at companies your size, and one thing that keeps coming up is the difficulty of retaining talent when your compensation package looks similar to everyone else's."
George
That resonates - our HR Director persona definitely has that pain.
For Founders

Revenue Architect

The sales playbook your motion never had, generated from your Assessment, built to scale.

Turns your Revenue Risk Assessment into a custom, trainable playbook, designed to close current deals, train sales hires, and codify the founder-led motion so it doesn't live in your head anymore.

Coming Soon
The Unlock

Turn sales from a black box into a leading indicator.

From black box to defensible edge in diligence, reserves allocation, and exits.

Portfolio Performance Uplift

2-3x revenue growth

Companies with structured sales systems see repeatable motions and premium valuations, turning "potential" into "predictable" assets that attract better follow-on funding.

Investor Confidence Boost

Investment-grade readiness

Shifts LP and founder conversations from "Can they execute?" to "How fast will they scale?", reducing revenue shortfall risk across the portfolio.

Standardized Cohort Outcomes

Uniform sales competence

For accelerators and funds: cleaner investor updates, consistent traction metrics, and dramatically less variance in results across portfolio companies.

Quantifiable Savings & Efficiency

What integrated revenue visibility delivers for a $50M fund with 30 companies.

25%
Faster
Decision Time
Insights-to-action acceleration
30%
Reduction
Operational Costs
Via process elimination
10-20
Hrs/Qtr
Partner Hours Saved
No manual data pulls
10-20%
Avoided
Revenue Surprise Losses
Early flagging prevents stalled companies
$500K-$2M+
saved annually by preventing 1-2 portfolio failures or delayed milestones
Learn More

How TrueSeed Is Different

The only layer that gives funds diligence-grade visibility and gives founders a playbook they can actually use.

What Funds and Founders Use Today
Diligence by reference call: Founder references, pitch-deck metrics, and gut-checks on sales experience.
Fund tooling tracks financials but can't see sales execution risk across the portfolio.
Fractional sales hires close deals for you, then leave taking the process knowledge with them.
Sales coaches give advice in sessions, but the founder goes back into their CRM alone.
Accelerator curriculum is generic by design, it has to work for 40 companies at once.
What TrueSeed Delivers
Revenue Risk Assessment: Sales execution dimensions scored against the ARR goals the founder is pitching.
Fund Dashboard: Diligence-grade revenue intelligence across every check written.
A system the company keeps: Custom playbook, trainable for current and future sales hires.
Measured execution: Diagnostic data that scores specific gaps and quantifies their impact.
Personalized to the company: Built from their ICP, deal size, motion, and diagnostic data.

Diagnose three portfolio companies. On us.

See the Revenue Risk Assessment on three companies live in your Fund Dashboard, with ARR goal probability scored against the plan they've committed to.

Request Your Three Assessments